The promo video for Love Wins did its job, but it has left me wary of such tactics precisely for that reason. Scot McKnight's promo video for The King Jesus Gospel therefore leaves me uncomfortable. McKnight is a much more weighty author than Bell...in every sense of the word. Therefore the video (posted below) strikes me as an unnecessary imitation of Rob Bell's sales technique. Christians don't write books in order to sell them. A book that claims to bring us face to face with the original gospel cannot be commodified, yet that is exactly what is inferred by having a promo video attached to it. Especially a promo video that claims to disclose the true gospel to a church that is mired in counterfeits. I'll be damned if I don't wanna find out what that true gospel is...although chances are McKnight has proclaimed it already in the excellent A Community Called Atonement.
Anyway, I am wary of claims to uncover what the church has hidden for years. And I am doubly wary of such claims being made through a promo video designed to increase the sales of a book.